About essence, most consumers believe that high quality perfumes have high perdurability whereas this is not a good criterion for assessing quality. Perfume perdurability depends on many factors such as: weather, skin color, dry or oily skin, day and night. Unfortunately in some products used preservatives material to increase perfume durability for enhancing customer satisfaction. This maybe causing headache, allergy, freckle and etc. at last it destroys the beauty of essence aroma and causes that consumer smell a constant odor. In absence of preserver, consumers can sense 3 different odors. Seen that a cheap French perfume has very high durability, this is due to above mentioned.
In products La Vie Est and La jeunesse simplicity and good quality has been considered in glass production. This represents that the products are classic. All odors in these products have no perdurability materials. This causes that consumers be able to smell 3 different fragrances of each product. Again I remind that durability of product without perdurability materials depends on above mentioned. Meanwhile, considering that Iranian people likes cold fragrance, note that perfumes with cold fragrance have less durability and suggest that be renewed each 3 hours on pulsed points.
Thanks a lot
Public relations unit




